GB Financiials’ group engagement a ‘superpower’

GB Financiials founder Niti Bhargava expects vital group engagement efforts to lead to her 90-day-old brokerage rising with objective into long-term, sustainable profitability.

Bhargava, who restructured and rebranded the enterprise with husband Varun Bhargava, mentioned they’d chosen to give attention to group engagement from the outset.

“We’re indulging in a whole lot of community-based actions, which is type of a superpower, not just for enterprise profitability; it helps us quite a bit in profitable the focused viewers’s belief,” she mentioned.

For instance, Bhargava (pictured above) has continued working a quarterly monetary literacy program. Initially for girls from India, it has expanded to incorporate anybody from migrant communities.

“For the final 18 months, we’ve helped all completely different backgrounds with monetary literacy, together with individuals from Arabic, African and Chinese language backgrounds – everybody has been a part of our program,” Bhargava mentioned.

This system noticed Bhargava recognised on the 2024 India Australia Enterprise & Group Alliance (IABCA) Awards at Parliament Home, as a finalist for the Group Companies Excellence Award.

The enterprise is lively in cultural occasions, whereas Bhargava has been wanted as an skilled for SBS radio interviews in Hindi and Punjabi languages, the place she gives perception for these communities.

Bhargava has additionally been introduced as a finalist for the Group Champion of the Yr Award on the upcoming Australian Professionals of Color (APOC) awards being held in November 2024.

Although Bhargava mentioned GB Financiials was nonetheless within the “very basis stage” of the brand new model, it  intentionally took a special method to that of many different brokerage companies.

For instance, the enterprise is just not targeted on conventional referral companions like actual property brokers and accountants, however as a substitute companies with related views on doing the precise factor for group.

“For instance, we’ve simply signed up a referral accomplice who has been within the NDIS enterprise for a really very long time. A core coronary heart worth they share with us is monetary well-being of their workers,” Bhargava mentioned.

“They really give their workers the time to grasp their monetary well-being, in what’s now a really essential time interval the place all of us are feeling the ache of value of dwelling.”

The facility of group

Bhargava expects the community-centric method to repay for the enterprise; for instance, the monetary literacy program recognition has already resulted in new enterprise alternatives.

“That has opened the doorways for us, for various types {of professional} partnerships, or with individuals who now recognise what sort of enterprise we’ve.”

Nonetheless, the enterprise outcomes come after placing objective first; Bhargava has been public about want to place “objective over revenue, individuals over numbers and love over all the things”.

Over the subsequent two years, Bhargava mentioned GB Financiials aimed to win itself a singular place in the neighborhood, the place shoppers realise that it was not only a transactional-based mortgage broking enterprise.

“We need to have that fame, that picture, the place shoppers ought to know that, when they’re coming to us, we may have the perfect curiosity for them in our hearts,” Bhargava mentioned.

The enterprise expects the socially accountable method to be a key market differentiator, at a time when rates of interest have been growing and banks are nonetheless declaring increased earnings.

“The shoppers are a bit offended, they’re pissed off. I do know brokers, and it may be fairly arduous to win the belief again from the shopper; to construct that trusted group round you along with your shoppers is difficult,” Bhargava mentioned.

 “That is our major objective for [the] subsequent two years, and undoubtedly, you realize, on the again of that growing group of trusted referral companions and shoppers, that’s going to worthwhile.”